Prepared for: Absolute Stone Corporation

A Catchy Proposal

EXECUTIVE SUMMARY

The reputation is built. The experience should match.

Two decades of craftsmanship have made Absolute Stone the name Triangle homeowners, designers, and builders trust for premier countertops and tile. The next move is a digital experience that mirrors the showroom feel: warm, premium, mobile-forward, and engineered to capture, route, and convert leads. A modern Squarespace build with the technical infrastructure to power organic search and paid ads from day one.

5tpl
Page Templates
8wk
Start to Launch
100%
Mobile First
THE OPPORTUNITY

Showroom,
Translated.

The brand is established.
The web should pull its weight.

The website is the first showroom most people visit, and most of them visit on a phone. A modern Squarespace build can carry the in-person feel everywhere customers find the brand, while quietly capturing leads, feeding paid campaigns, and earning organic search traffic in the background.

[ opp_01 ] MOBILE FIRST
Most stone shopping starts on a phone. The site needs to feel native there, not adapted from desktop.
[ opp_02 ] LEAD ROUTING
Strong, intentional CTAs throughout, with form logic that routes homeowners and multi-family inquiries to the right path.
[ opp_03 ] AD READY
Tracking pixels, retargeting infrastructure, and conversion events built in from launch, so paid campaigns work the day they go live.
[ opp_04 ] SEARCH FOUND
Technical SEO done right means homeowners actually find Absolute Stone when they search "quartz countertops near me."
[ opp_05 ] INVENTORY STORY
Over 1,000 slabs in stock is a serious selling point. The site should make that depth feel tangible.
[ opp_06 ] BUILT TO SCALE
A Squarespace platform the team can manage in-house, with infrastructure that scales as paid and organic growth ramp up.

/// 20 years of craftsmanship deserves a digital experience to match.

/// THE DELIVERABLE

Five Templates.
One Experience.

Five core page templates that flex across the full site,
built around conversion, clarity, and mobile from the homepage to the slab detail.
01
TPL_01
Home /
Landing
  • Hero plus value statement
  • Materials overview grid
  • Process snapshot
  • Featured projects and inspiration
  • Primary appointment CTA
02
TPL_02
About
Family
  • Company story and 20 year history
  • Showroom feature
  • Process page layout
  • FAQs framework
  • Team and trust building
03
TPL_03 // FLEX
Materials
Catalog
  • Materials index page
  • One detail template, used for all materials
  • Specs, applications, and care
  • Visual gallery per material
  • Cross sell to related options
04
TPL_04
Lifestyle
Pages
  • Residential overview
  • Kitchen and bathroom layouts
  • Multi-family page for builders
  • Gallery embed integration
  • Audience specific calls to action
05
TPL_05 // CONVERSION
Contact /
Appointment
  • Smart appointment request form
  • Lead routing for residential vs multi-family
  • Showroom hours, directions, and map
  • Direct contact and confirmation flow
/// SCOPE OF WORK

How We
Get There.

01
Discovery & Strategy
Kickoff call, brand and content audit, sitemap locked, conversion goals confirmed.
~5 hrs
02
Content Migration & Copy
Audit existing site content, migrate what works, sharpen the rest into clean web copy across every page.
~5 hrs
03
Mobile-First Design
Five page templates designed mobile up, then refined for desktop. Polished, premium, brand-consistent.
~12 hrs
04
Squarespace Development & Build
Full Squarespace build across all pages with appointment forms, gallery integration, and mobile optimization.
~11 hrs
05
Lead Routing & CTA Architecture
Intentional CTAs throughout, smart form logic, routing rules for residential vs multi-family inquiries.
~2 hrs
06
Tracking & Retargeting Setup
Google Analytics 4, Google Tag Manager, Meta Pixel, conversion events, and audience pools built for paid campaigns.
~3 hrs
07
Technical SEO & Performance
Schema markup, meta architecture, image optimization, Core Web Vitals tuning, sitemap submission, and local SEO setup.
~3 hrs
08
Blog & Content System
Behind the Slab blog migrated and styled. Templates for posts, projects, and material updates.
~1 hr
09
QA, Launch & CMS Handoff
Cross device testing, domain live, full CMS walkthrough so the team can manage everything in-house from day one.
~2 hrs
ROADMAP
/// TIMELINE

Live in
8 Weeks.

01
Foundation
WEEKS 1 TO 2
+ Kickoff & Audit
Kickoff call, sitemap mapped, full audit of existing content, photography library reviewed for migration.
+ Copy & Lead Strategy
Web copy written across every page template. CTA architecture and lead routing logic defined.
02
Design
WEEKS 3 TO 4
+ Mobile-First Design
All five page templates designed mobile up, then desktop. Presented for review.
+ Design Revisions
One round of feedback integrated. Final designs approved and locked for build.
03
Build
WEEKS 5 TO 7
+ Squarespace Development
Full site built across every page, responsive and polished. Forms, blog, and lead routing live.
+ Tracking & SEO Infrastructure
Analytics, pixels, conversion events, schema, and technical SEO configured. Site audited before launch.
04
Launch
WEEK 8
+ Final Refinements
Final feedback incorporated, content locked, all functionality confirmed for go live.
+ Launch & Handoff
Domain connected, CMS walkthrough, and handoff materials so the team is in full control after launch.
/// INVESTMENT

Hourly.
Transparent.

Estimated investment based on 44 hours at $155/hr. Final hours may vary with revisions or scope changes. Any adjustments get communicated and approved before work happens.

Estimated Project Cost
$6,820
$155 / HOUR · 44 HRS EST.
Discovery & Strategy
5 hrs
$775
Content Migration & Copy
5 hrs
$775
Mobile-First Design (5 templates)
12 hrs
$1,860
Squarespace Development & Build
11 hrs
$1,705
Lead Routing & CTA Architecture
2 hrs
$310
Tracking & Retargeting Setup
3 hrs
$465
Technical SEO & Performance
3 hrs
$465
Blog & Content System Setup
1 hr
$155
QA, Launch & CMS Handoff
2 hrs
$310
✓ Estimated Total
$6,820
/// OPTIONAL ADD-ONS

Make It
Work Twice.

Custom photography and video aren't required for the site to launch, but they're the assets that turn a good site into a paid media engine. Both packages are designed to work double-duty: site, organic social, and ads, all from the same shoot.

Site + Social + Ads = Compounding Value
ADD-ON_01
Custom
Photography

Editorial-quality, on-site photography of the showroom, slabs, projects, and install moments. Shot for the web first, but built to fuel paid social and display ads for months after launch.

    Typically Includes
  • Showroom and slab yard feature
  • Lifestyle and project shots
  • Process and craftsmanship details
  • Web optimized plus full resolution
  • Extended licensing for paid placement
Pricing
Quoted by Scope
ADD-ON_02
Video
Production

Brand-forward video content built for both site embed and paid social. One shoot day produces a library of long-form and short-form cuts ready for Meta, YouTube, and TikTok ad campaigns.

    Typically Includes
  • Showroom feature edit
  • Process and craftsmanship narrative
  • Customer journey or testimonial
  • Long form for site, short cuts for social
  • Vertical and horizontal deliverables
Pricing
Quoted by Scope
STONE
/// WHY CATCH

We Build
For Brands
Like This.

We know how to take a brand with a real story and a real customer base and build a digital experience that respects both, while pushing the bar forward.

📍
NC Rooted
An Eastern NC agency that gets the market, the customer, and the way the Triangle actually shops.
✨
Showroom to Screen
We translate the in-person experience into a website that feels just as warm and just as premium.
📈
Built to Convert
Every page is designed around one outcome: turn a visitor into a booked appointment.
This site isn't a refresh for the sake of it. It's the front door of a 20 year brand. We treat it that way.
Creative Director
HunterHarrison
(252) 341-8894 hunter@madebycatch.com
Account Manager
MarkWetherington
(252) 268-1120 mark@madebycatch.com
The reputation is built.
The site should match.
Let's make it happen.
Absolute Stone Corporation × Catch // madebycatch.com