Client: Billy Beer
Uniquely positioned as a Light AND Craft Beer, the [always fun] team at Billy Beer engaged us to help them develop a creative communication strategy to support their product launch as thousands of beer cans were being rolled out to multiple retail locations, convenience stores and grocery chains.
Meet Billy Beer - America’s Light Craft Beer.
Social + Print + TV
Our team creatively leveraged the brand message by playfully personifying the actual beer can. Because of the personal corelation that the brand name Billy [Beer] conveyed to it’s audience, we decided to use that connection in engaging ways to familiarize the brand’s target demographic with what the product is, where the beer could be found and who the brand aspired to be.