A Catchy Brand Launch Proposal
EVOLVING THE LEGACY. LAUNCHING THE HUB.
Biscuits and Bird isn't just a new QSR; it’s the evolution of a legacy. By taking the proven foundation of Hardee’s and injecting it with a modern, fresh energy, you’re creating a concept that speaks to a new generation without losing the soul of the brand. This proposal establishes the digital foundation to drive:
- A premier visual experience for Virginia Beach
- Community awareness and grand-opening hype
- Seamless 3rd-party system integration
- Scalable architecture for future franchising
- High-performance talent recruitment
Strategic Objectives
Building the digital anchor for a new era of QSR.
The Hype Engine
Convert curiosity into community. We’ll build a high-impact experience that captures leads and scales the Virginia Beach buzz.
The Talent Hub
A friction-less recruitment portal designed to staff your location with ease, integrated directly with your HR systems.
Ecosystem Ready
Architecture built to handshake with 3rd-party ordering and operations, ensuring the digital foundation is ready for Day 1.
Scalable Blueprint
Not just a website, but a repeatable digital model designed to support corporate growth and franchise expansion.
From Hype to
Hard Launch.
01. Ignite the Buzz
A high-octane landing experience designed to capture the first wave of Virginia Beach interest.
Direct SMS/Email capture for grand opening alerts and recruitment applications.
Full deployment of Meta Pixels, Google Tags, and Catalogue tracking to build your retargeting engine.
A visual "statement of intent" that bridges Hardee’s roots with the new Biscuits & Bird energy.
02. Full Operations
The comprehensive multi-page flagship site including full menu storytelling and local culture.
Deep integration with 3rd-party delivery and native pick-up systems for maximum QSR throughput.
More than
a Developer.
We’re here to build the engine that drives Biscuits & Bird from a Virginia Beach flagship to a national household name.
01. Brand Evolution
We don't just "apply" a logo. We enhance your brand identity to ensure it feels modern and premium, specifically tailored to win over a new generation of QSR customers while keeping Hardee’s legacy intact.
02. Launch Intelligence
Beyond the code, we apply our deep knowledge of the franchise upstart space to guide your grand opening strategy—integrating social content, PR, and local outreach into one cohesive movement.
03. Holistic Growth
Our team acts as your go-to source for all marketing needs. We want to be integrated into your big-picture thinking, ensuring every digital touchpoint serves your operational goals.
The Catch Approach
We leverage years of experience in high-volume restaurant scaling to ensure your digital foundation is ready for 1 or 1,000 locations.
Phased Build &
Active Partnership
01. The Launchpad Hub
Immediate deployment of the recruitment portal, lead capture engine, and initial hype experience to establish the Virginia Beach digital footprint.
02. The Digital Anchor
A comprehensive multi-page QSR ecosystem featuring menu storytelling, culture-focused media, and deep 3rd-party ordering integration.
Brand Growth Engine
Our most successful partnerships are built on agility. This month-to-month creative retainer keeps our team on-call to serve as your outsourced marketing department.
- Social Content
- Graphic Design
- PR Support
- Local SEO
- Email/SMS Marketing
- Creative Strategy
- UX Updates
- Menu Design
Zero Long-Term Commitments.
Scale hours up or down based on your launch needs.
LET'S GROW
THIS TOGETHER.
Strategic Kickoff
We’ll meet to align on the Virginia Beach launch goals, finalize technical integrations, and review your current brand photography and assets.
Rapid Buildout
Our team begins the Phase 1 sprint, deploying the "Launchpad" hub and tracking engine to start building your audience immediately.
Ongoing Support
We activate the Brand Growth Engine, providing the creative, design, and strategic support needed as Biscuits & Bird expands.