The Opportunity

A Restaurant Only Opens Once.

Virginia Beach won’t decide what Biscuits & Bird is because of your menu. They’ll decide because of the story they hear before they ever walk through the front door.

The weeks leading up to opening are your one opportunity to build anticipation, introduce the personality behind the brand, and give people a reason to show up on day one.

Our goal isn’t simply to post on social. Our goal is to make Biscuits & Bird feel like the restaurant everyone is already talking about.

From teaser content and behind-the-scenes moments to creator partnerships, community engagement, and launch-week coverage, we’ll build a social presence that creates excitement before opening and keeps people coming back long after the ribbon is cut.

Our Approach

Turning Curiosity Into Foot Traffic.

01.

Build Anticipation

Create consistent pre-opening content that turns curiosity into excitement before the doors open.

02.

Fill Opening Weekend

Use social storytelling, creator partnerships and community engagement to drive real first visits.

03.

Turn Guests Into Regulars

Keep the momentum alive through ongoing content, reviews, local involvement and active community management.

04.

Build A Brand

Move beyond restaurant marketing and create a brand people want to follow, even when they aren’t hungry.

Choose Your Launch Strategy

How Aggressively
Do We Want To Launch?

Social Media Launch Proposal

From Opening Day To Local Obsession.

Biscuits & Bird is entering Virginia Beach with the chance to feel bigger than a restaurant opening. This plan builds the early hype, captures the first wave of attention, and turns that momentum into ongoing social content, community engagement, and local creator-powered buzz.

OPTION 01

The Starter Launch

A focused social foundation for getting the brand moving before and after opening.

Opening Push
$3,500
Monthly Maintenance
$2,500/mo
  • Social media launch strategy
  • 12 social post/reel concepts
  • Pre-opening content calendar
  • Caption writing
  • Basic graphic design support
  • Light community management
  • Basic influencer/UGC recommendation list
  • 8 posts/reels per month ongoing
Recommended
OPTION 02

The Local Hype Engine

The best-fit launch plan for creating real Virginia Beach momentum and keeping it alive.

Opening Push
$6,500
Monthly Maintenance
$4,500/mo
  • Social media launch strategy
  • Pre-opening hype campaign
  • 20 social post/reel concepts
  • Grand opening content calendar
  • Caption writing and creative direction
  • Reel direction and editing support
  • Community management during opening window
  • Local influencer and UGC sourcing
  • Creator outreach recommendations
  • Review-generation strategy
  • 12 posts/reels per month ongoing
OPTION 03

The Full Brand Growth Engine

A full-scale social and creator system for launching Biscuits & Bird like a serious restaurant brand.

Opening Push
$9,500
Monthly Maintenance
$6,500/mo
  • Full social media launch strategy
  • Pre-opening teaser campaign
  • 30 social post/reel concepts
  • Grand opening campaign
  • Opening-week content shot list
  • Influencer/UGC sourcing and coordination
  • UGC content prompts
  • Giveaway or local activation concept
  • Paid social campaign recommendations
  • Brand voice refinement for social
  • 16–20 posts/reels per month ongoing
Our Recommendation

The Local
Hype Engine.

We believe Option Two strikes the perfect balance between launch momentum and long-term sustainability. It provides enough creative firepower to make Biscuits & Bird feel like a destination from day one, while establishing a manageable monthly system that keeps the excitement alive through content, community management, creator partnerships, and ongoing local engagement.