The Opportunity

A Restaurant Only Opens Once.

Our goal isn't simply to create content. It's to build anticipation, establish trust, and make Biscuits & Bird feel like the place everyone wants to experience.

Our Approach

Turning Curiosity Into Foot Traffic.

01.

Build Anticipation

Create consistent pre-opening content that turns curiosity into excitement before the doors open.

02.

Fill Opening Weekend

Use social storytelling, creator partnerships and community engagement to drive real first visits.

03.

Turn Guests Into Regulars

Keep the momentum alive through ongoing content, reviews, local involvement and active community management.

04.

Build A Brand

Move beyond restaurant marketing and create a brand people want to follow, even when they aren’t hungry.

Choose Your Launch Strategy

How Aggressively
Do We Want To Launch?

Social Media Launch Proposal

From Opening Day To Local Obsession.

Biscuits & Bird is entering Virginia Beach with the chance to feel bigger than a restaurant opening. This tailored platform strategy targets hyper-local food lovers across Instagram, TikTok, and Facebook to build massive pre-opening hype, capture first-wave traffic, and maintain consistent foot-traffic growth.

OPTION 01

The Starter Launch

A focused social foundation targeting Instagram and Facebook to establish your digital footprint.

Opening Push
$3,500
Monthly Maintenance
$2,500/mo
  • Core Launch Strategy for Instagram & Facebook
  • 1x On-Site Content Shoot (Pre-opening menu & space)
  • 12 Launch Posts / Reels (Fully edited & scheduled)
  • Pre-opening visual grid & profile optimization
  • Professional copywriting & local hashtag targeting
  • Standard community management (Mon-Fri comment/DM monitoring)
  • Vetted list of 15 local food influencers for organic outreach
  • 8 custom posts/reels per month ongoing
Recommended
OPTION 02

The Local Hype Engine

The ultimate multi-channel launch across Instagram, TikTok, and Facebook to spark massive local demand.

Opening Push
$6,500
Monthly Maintenance
$4,500/mo
  • Multi-Channel Hype Strategy (Instagram, TikTok, Facebook)
  • 2x On-Site Content Shoots (1 Pre-opening, 1 Friends & Family soft launch)
  • 20 High-Engagement Reels, TikToks, and Carousel Posts
  • End-to-end video editing, trending audio sourcing, and script direction
  • Active community management & local group engagement during the opening window
  • Direct outreach & coordination with 10 local food micro-influencers (invites & hosting)
  • Automated DM campaign for early review generation
  • Google My Business & Yelp baseline optimization
  • 12 high-impact short-form videos/posts per month ongoing
OPTION 03

The Full Brand Growth Engine

A maximum-scale digital takeover combining content, massive creator networks, and hyper-targeted ads.

Opening Push
$9,500
Monthly Maintenance
$6,500/mo
  • Full Brand Ecosystem Strategy (IG, TikTok, FB, Google, Yelp)
  • 3x On-Site Content Shoots (Pre-opening, Soft launch, Grand Opening event)
  • 30 Short-Form Videos & Strategic Static Posts for the launch phase
  • Complete influencer management: Sourcing, contracting, and hosting 25+ local creators
  • Viral activation concept (e.g., "Free Biscuits for a Year" localized giveaway)
  • Paid Meta & TikTok Ads Setup (Ad creation, localized radius targeting, tracking pixels)
  • Daily community management & proactive community outbound engagement
  • Dedicated monthly analytics dashboard & competitor tracking
  • 16–20 premium short-form videos/posts per month ongoing
Our Recommendation

The Local
Hype Engine.

We strongly recommend Option Two. For a flagship restaurant opening in Virginia Beach, relying purely on organic posts or a single platform isn’t enough—you need the aggressive short-form video push on both Instagram and TikTok that this tier offers. It includes on-site production and actual creator activation to turn digital views into a physical line out your door on day one.