CASE STUDIES
PROOF OF
PERFORMANCE.
SMASHED WAFFLES
A ground-up brand build from ghost kitchen to national acquisition. From day one, we owned the visual narrative … developing the identity system, directing high-fidelity studio photography, and designing promotional menus engineered to convert. By aligning brand, content, and growth strategy, we transformed a startup concept into an acquisition-ready brand with national appeal.
BRANDING
The Smash Tag is an iconic brand mark designed to stand alone. Inspired by the grid of a waffle and the universal symbol of a hashtag, it represents both product and culture. Crafted food made to be smashed, shared, and seen. Simple, bold, and instantly recognizable, the mark was built to function like the world’s most enduring logos: (apple, nike, target) Unmistakable at a glance and powerful enough to live beyond the name.
STUDIO PHOTOGRAPHY
LIFESTYLE PHOTOGRAPHY
NEW MENU PROMOTION
From Ghost Kitchen to National Acquisition.
We didn't just market Smashed Waffles—we engineered the brand for an exit. By codifying repeatable culture and operational narratives, we ensured the concept was "acquisition-ready" within 12 months.
Everything from uniform specs to franchise documentation and national culture guides.
Transitioning the brand from a product focus into the high-value "Experience" era.
Developing the "Survival Guide" to ensure 100% brand consistency across national expansion.
The Be Attitudes
- Be Nice
- Be Humble
- Be Adaptable
- Be Remarkable
- Be Yourself
- Be Proactive
CASE STUDIES (cont.)
SIDE BAR
A bold brand expansion for a modern Tex Mex concept built around elevated plates and craft cocktails. We evolved the identity system, developed custom iconography for menus and merch, designed the website, directed photography, and supported both soft and grand opening rollouts. By aligning brand expression with the in restaurant experience, we helped position Side Bar as more than a neighborhood spot, but a destination.
ICON DEsign
WEBSITE
PHOTOGRAPHY
MERCH
CASE STUDIES (cont.)
Pigxel Perfect
the hook: TO create sharable & CREATIVE social content to increase brand awareness and drive sales.
Our goal was to create engaging and informative social media content for Moore’s BBQ Restaurant to increase brand awareness, drive customer engagement, and ultimately, boost sales. To achieve this, we worked with their internal marketing staff to understand their target audience and the type of content they enjoy. Our team of content creators and social media strategists planned, developed and implemented a content strategy that included a mix of mouth-watering food photos, fun in-studio shots, and behind-the-scenes looks at their kitchen and staff. We also monitored performance and adjusted the strategy as needed to ensure maximum impact and success.
