NORTH STATE
Digital presence · Social content · AI integration · A monthly partnership built to match your digital footprint to the business you have already built
A strong business ready for its next chapter
A BRAND
BUILT TO
LEAD
The reputation is earned. Now we make it visible.
North State Stone and Tile has everything a great brand needs a compelling story, a proven track record, and a clear reason for people to choose you over anyone else. This partnership is about making sure the digital presence reflects all of that.
Month one, we build the foundation to match the quality of the business. Every month after that, we activate it. Great installs become great content. Community trust becomes online visibility that drives real leads.
North State deserves to be the most recognized tile and stone brand in Eastern NC. The work is there. The story is there. Now we tell it.
Your biggest untapped asset
THE FACE
BEHIND THE
BRAND
Owner · North State Stone & Tile
MARK
GRIFFIN
Mark is not just the owner of a tile business. He is a known face in this community. Trusted, respected, and the kind of person people want to do business with. That kind of social capital is rare, and right now almost none of it is being leveraged online.
In home services, people hire people. Making Mark visible and present in the content is one of the highest-leverage moves we can make for North State.
What Mark-forward content looks like
- Monthly "From the Owner" short-form video Mark on-site, walking through a project or sharing what quality means to North State
- Behind-the-scenes Reels featuring Mark and the crew. Real people, real work, no production required
- Community spotlight content tied to the 5% giving mission with Mark presenting checks, visiting partner charities, showing up where it matters
- Founder POV captions and posts that put a human voice on the brand, not just project photography
- LinkedIn presence for Mark as a local business leader, connecting with builders, designers, real estate agents, and commercial clients
- A "Meet Mark" section on the new website that turns his story and values into a conversion asset
People choose contractors they trust. When they have already seen Mark's face, heard his values, and watched him show up in the community, the sales conversation is halfway done before it starts.
How this works
THE
PLAYBOOK
Month one is the build. Every month after is the engine: content, social, AI tools, and a review system that compounds with every passing month.
01
Month 1New website, Google Business Profile, local SEO, and directory presence. Month one makes North State findable, credible, and built to convert.
02
Months 2+Project-forward social content, Mark-forward Reels, and community giving stories built from the work already happening on every job.
03
Months 2+AI estimate assistant, automated review requests, AI caption generation, and a lead follow-up system so the business runs smarter with less manual effort.
Swipe to explore
Choose your level
THREE
WAYS IN
Every package includes month one as a full digital foundation build. Pick the engagement level that fits where North State is headed.
What's included
- New website up to 5 pages with project gallery and lead capture
- Google Business Profile buildout and optimization
- Local directory listings across Houzz, Angi, Yelp, and BBB
- 8 social posts per month including project photography and before/afters
- 2 short-form Reels per month
- All captions written, formatted, and scheduled
- Monthly performance report
Everything in Essentials, plus
- 12 posts per month including Mark-forward content and community giving features
- 4 Reels per month covering installs, process, behind the scenes, and founder POV
- Monthly "From the Owner" short-form video concept and scripting
- AI-powered estimate assistant on the website
- Automated Google review request system
- AI caption engine: send a photo, get a post-ready caption
- On-site content capture SOP for your crew
- Local SEO keyword pages by service and city
Everything in Growth, plus
- LinkedIn buildout and monthly content for Mark as a local business leader
- Paid social ad management on Facebook and Instagram (ad spend separate)
- Monthly email newsletter to past clients and warm leads
- Quarterly video shoot planning and content day coordination
- Expanded AI stack including lead nurture sequences, job-to-invoice summaries, and automated follow-up
- Priority access and weekly check-ins with the Catch team
- Quarterly strategy sessions and growth reporting
We kick off with a short discovery call to gather project photography, confirm service areas, and align on copy direction. Every tier includes a full digital foundation build in month one including new site, Google presence, and directory listings before ongoing content and AI work begins in month two.
The differentiator
AI BUILT
FOR A TRADE
BUSINESS
Not AI for the sake of it. Tools that save real time, bring in more leads, and make North State the most switched-on contractor in Eastern NC.
AI estimate assistant
A smart chat widget on the website that collects project type, room size, material preference, and timeline. A pre-qualified lead summary goes directly to your inbox. More leads captured, less phone tag.
Automated review requests
Job closes, a text goes out automatically asking for a Google review with a direct link. No manual follow-up, no asking awkwardly in person. Review count compounds every month and local search rankings climb with it.
AI caption + copy engine
Send a photo and a few words about the job. AI generates the caption, hashtags, and a Google review request text in seconds. We approve and post. Content creation time drops to near zero.
Automated lead nurture
Website form submitted? A follow-up sequence triggers automatically a confirmation, a "what to expect" message, and a nudge if they go quiet. No more leads going cold while you're on a job.
Every AI tool we implement gets documented. What we build for North State becomes a repeatable blueprint for home services businesses across the region. North State becomes the proof that it works. We tell that story publicly.
The partnership
WHY
CATCH
We're local and we get it
Catch is based in Greenville. We know this market, the counties North State works in, and what it takes to win home services business in Eastern NC. This is not a generic agency playbook.
Flat rate. No surprises.
Your monthly rate covers everything in your package. No hourly billing, no nickel-and-diming on small requests, no invoices that make you wince. You always know exactly what you're getting.
We build things that compound
Every post, every review, every keyword-optimized page builds on the one before it. A year from now North State has a digital presence that is genuinely hard for any competitor to catch up to.
Let's build this
LET'S
MAKE
THIS MOVE
North State already has the reputation, the work, and the story. This partnership builds the digital presence to match it and keep it growing every single month.
01
Choose a package
Pick the tier that fits where North State is headed right now.
02
Kickoff call
30 minutes. Align on scope, gather photography, set the month one timeline.
03
Go live
New site, full SEO presence, and content engine running before month two.