THE LAB.
A community think tank and incubation engine.
We don't just advise brands—we build them, test them, and release them into the wild.
Status: ACTIVE INCUBATION
DECLASSIFIED FILES
SUCCESSFUL PROTOTYPES // RELEASED TO PUBLIC
SMASHED
WAFFLES
Sugar-coated anarchy. We didn't just make waffles; we engineered an addiction. A rebel franchise that breaks every rule in the food industry.
BUTTERBALM
Engineered to spread. We created a brand people can't get enough of. From a garage experiment to a global staple that frequently sells out across 1,000+ locations.
HAYSTACK
REALTY
Real estate, declassified. We stripped the suit and tie to create a non-traditional agency that dominates the modern market.
STRANGE CO.
A weird factory for the curious. Syrup, merch, and anomalies. If it feels normal, we send it back to the drawing board.
COMMUNITY
OPERATIONS
The lab is open source. We have jumpstarted dozens of local entities:
// RESTAURANTS
// GYMS
// MEDIA
// NUTRITION
We provide the spark; the community provides the fuel.
These projects are currently live in the lab. We are testing code, stressing brand systems, and developing new protocols before public release.
POST OFFICE SOCIAL CLUB
Analog connection protocol. A community hub for the digital disconnect.
THE LEDGER
Asset analysis. Unlocking unprecedented stock market returns through high-frequency intelligence.
STRAND
Identity synthesis. Astrology meets Destiny Matrix. A tool for locating your ideal timeline.
INFECT THE MARKET.
Do you have a dangerous idea? Bring us your napkins, sketches, and risks. We'll help you build it.
START YOUR EXPERIMENT