/// What We're Proposing
Three Tiers. One Direction.
Start where it makes sense. Scale when you're ready. These packages cover content strategy, calendar planning, design, copy, scheduling, and — at higher tiers — original shoot days each month. All billed hourly. No long-term lock-in. We earn your business every 30 days.
TIER 01
Signal
Consistent. On-brand. Showing up — without the overhead.
Est. Monthly Investment
~$1,500
- >>12 posts/month — FB + Instagram
- >>Monthly content calendar
- >>Branded graphics + copy
- >>Scheduling + publishing
- >>Monthly performance report
- >>1 strategy check-in / month
Most Selected
TIER 02
Broadcast
Original video. Real content. A presence that actually moves the brand.
Est. Monthly Investment
~$2,800
- >>20 posts/month — FB, IG + LinkedIn
- >>1 Half-Day Shoot/Month
- >>2–4 Reels/month from shoot footage
- >>Realtor + loan officer spotlights
- >>Stories content — weekly rhythm
- >>Bi-weekly strategy calls
TIER 03
Dominate
Full content operation. Video-forward. Multi-market ready.
Est. Monthly Investment
~$5,000
- >>30+ posts/month — all platforms + TikTok
- >>2 Full-Day Shoots/Month
- >>6+ Reels + full video production
- >>Recruiting + culture content
- >>Paid social ad creative
- >>Weekly strategy + quarterly refresh
Monthly Content Calendar
Planned a week ahead, sent for approval before anything goes live. You always know what's coming and why — no surprises, no scrambling for approval.
Branded Graphics + Copy
12 static posts per month — design and full captions — all tied to Secure Choice's voice and visual identity. Educational, market, and brand posts in the mix.
Scheduling + Publishing
We handle the when and where. Facebook and Instagram stay active on a consistent rhythm without anyone on your team lifting a finger after approval.
Monthly Performance Report
Real numbers — reach, engagement, follower growth, and what we're adjusting. Delivered monthly with a short strategy check-in call to review and align.
~7–9 Hours / Month
Calendar + strategy (~1–2 hrs) · Graphics + copy, 12 posts (~4–5 hrs) · Scheduling + publishing (~1 hr) · Reporting + call (~1 hr). Billed at $195/hr.
Getting Consistent
Ideal for establishing a professional baseline and staying top of mind while bigger priorities get dialed in. Low lift on your end. High credibility in market.
Expanded Strategy + Calendar
20-post monthly plan across Facebook, Instagram, and LinkedIn. Bi-weekly calls to review performance, align on upcoming content, and adjust based on what's working.
1 Half-Day Shoot / Month
~4 hours on location. Team culture, loan officer spotlights, market moments — original content that no stock photo or template can replicate. Shot and edited by Catch.
2–4 Reels / Month
Short-form video edited from shoot footage. Rate content, market tips, behind-the-brand moments — the format that actually grows audiences and reach on Instagram right now.
Realtor + LO Spotlights
Feature posts for referral partners and loan officers. Builds the realtor relationship publicly — every tag is a touchpoint with their audience too. Retention through recognition.
Weekly Stories Rhythm
Consistent Stories presence keeps the algorithm happy and the audience engaged between posts. Repurposed content, quick tips, and real-time brand moments in the mix.
~14–16 Hours / Month
Calendar + strategy (~2 hrs) · Graphics + copy, 20 posts (~5–6 hrs) · Shoot coordination + on-location (~4 hrs) · Reels editing (~2 hrs) · Publishing + reporting (~2 hrs). At $195/hr.
[ SHOOT DAY ]
The half-day shoot is where the brand actually comes to life. We come to you, spend ~4 hours on location, and walk away with 2–4 weeks of original content. Shoot logistics including on-location time, coordination, and editing are built into the monthly hour estimate above.
30+ Posts / Month, All Platforms
Full coverage across Facebook, Instagram, LinkedIn, and TikTok. Consistent weekly cadence per platform, with content mixed across buyer, realtor, and recruiting audiences.
2 Full-Day Shoots / Month
Two full production days. Multiple locations, mixed formats — photo, short-form video, and long-form captures in a single session. Built to feed social, recruiting, ads, and the website simultaneously.
6+ Reels + Brand Video
Full post-production on short-form content plus longer-format brand and recruiting films. Testimonials, culture videos, market updates — content built to live beyond the feed.
Culture + Recruiting Content
A dedicated content lane for talent attraction. Before a top producer ever picks up the phone, they've already seen what it looks like to be part of the Secure Choice team.
Ad Creative Assets
Static and video assets sized and formatted for paid social. Designed to plug into any ad strategy you're running — or to kick one off. Deliver to your media buyer ready to launch.
~25–28 Hours / Month
Strategy + calendar (~2–3 hrs) · Graphics + copy, 30+ posts (~8–10 hrs) · 2 shoot days coordination + production (~8 hrs) · Video editing (~4–5 hrs) · Ad creative + reporting (~3 hrs). At $195/hr.
[ SHOOT DAYS ]
Two full production days per month. This is the tier where Secure Choice becomes the best-looking mortgage brand in their markets — period. Everything captured here feeds social, ads, recruiting pages, and the website at the same time.
/// Engagement Model
How It Works
No long-term contracts. No flat monthly fees.
Hours are estimated — you pay for what gets done.
Hourly — Transparent Every Month
The tier estimates above are based on expected monthly hours at our standard creative rate. You'll always see exactly what was worked and why before you're invoiced. No surprise line items. No black box billing. Hours are tracked, reported, and visible.
$195/hr
All Creative + Strategy Work
Month-to-Month
No lock-in. No penalty for stepping back. We earn your business every 30 days — which keeps us sharp and accountable to results, not just a contract signature.
Flexible Scope
Tier upgrades or step-downs can happen with 30 days notice. Start at Signal to establish the rhythm. Move to Broadcast when the team is ready. No friction either direction.
Client Side
48-hour content approval turnaround requested. One point of contact. Availability for shoot days when applicable. Access to events, team members, or brand moments worth capturing.
You Stay In Control
Every deliverable is approved before it goes live. The content calendar is a collaboration. Your brand, your voice — we make it consistent, professional, and worth following.
/// Ready When You Are
Consistency
Let's #MakeItCatchy
Consistency
Compounds.
Let's #MakeItCatchy
Secure Choice Mortgage
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Catch // Social Media Services