TAFT FAMILY
VENTURES
Embedded marketing partner · Brand · Launch · Ongoing support across the TFV portfolio
What we're building together
AN EXTENSION
OF YOUR
TEAM
What this partnership covers
- Brand identity and creative development for new properties as they come online
- Web presence, digital marketing, and campaign support by property
- Social media strategy, content creation, and channel management
- Design support across whatever physical and digital marketing each property needs
- Paid media review and advisory across current and future vendor relationships
- General marketing support across the TFV portfolio as needs arise each month
This is a standing partnership, not a one-off project.
TFV operates multiple developments simultaneously, each running as its own business unit with its own brand, audience, and launch timeline. That is a lot to manage without dedicated marketing infrastructure in place.
Catch functions as your embedded marketing team. We bring strategic direction, creative execution, and day-to-day support so every property goes to market with the same level of intentionality that goes into building it.
The properties identified below are the immediate priorities. Everything else that comes up across the portfolio, paid media reviews, ad audits, property-specific social strategies, and the TFV website, flows through the same retainer structure. One relationship. One monthly investment. Flexible enough to move where the business needs us.
Current priorities across the portfolio
THE
PROPERTIES
Four developments in active need of marketing support, plus a full redesign of the TFV corporate website. These run in parallel, paced against your development and leasing timelines.
Brightleaf Townes
- Brand identity and creative development
- Web presence and digital marketing
- Social media strategy and ongoing content
- Design support across print, signage, and collateral as needed
- General marketing support through launch and beyond
Beaumont Mill
- Brand identity and creative development
- Web presence and digital marketing
- Social media strategy and ongoing content
- Design support across print, signage, and collateral as needed
- General marketing support through launch and beyond
Beaufort, NC
Development
- Property naming and brand identity
- Web presence and digital marketing
- Social media strategy and ongoing content
- Design support across print, signage, and collateral as needed
- General marketing support through launch and beyond
Columbia, SC
Development
- Property naming and brand identity
- Web presence and digital marketing
- Social media strategy and ongoing content
- Design support across print, signage, and collateral as needed
- General marketing support through launch and beyond
In addition to the individual property sites, a full redesign of taftfamilyventures.com is included in the scope. The corporate site is the anchor for the entire portfolio and should reflect the scale and quality of what TFV is building. This will be prioritized and phased alongside the property work.
How the hours and rates work
THE
RETAINER
A transparent two-rate structure. Catch brings senior creative and strategy hours. Jenna brings dedicated execution and property-focused support. Both sets of hours run against a single monthly not to exceed.
Strategy · Creative · Direction
$155/hr
~$2,945–$3,100/month at full allocation
Covers brand strategy, creative direction, web design, campaign planning, senior-level oversight on all deliverables, and client communication.
Execution · Content · Support
$22/hr
~$1,760–$1,892/month at full allocation
Jenna will work directly on TFV-related projects under Catch's direction, handling content execution, social publishing, research, and property-specific marketing support. Her rate reflects her actual compensation — TFV benefits from full-time dedicated attention at a pass-through cost.
Combined Catch senior hours + Jenna dedicated hours.
All work tracked and reported. No surprises.
$5,000
The $5,000 monthly not to exceed covers all hours billed across both rates. We track and report hours by project and by rate at the end of each month. If a month is lighter, you are only billed for what was actually worked. We will never exceed the NTE without explicit approval. At the start of each month we align on priority projects and allocate hours accordingly.
The partnership
WHY
CATCH
We know this market
Catch is based in Greenville. We understand the Eastern NC landscape, the audience TFV is building for, and what makes these communities actually sell. Brightleaf Townes is literally in our backyard.
We move at development speed
Real estate development does not run on fixed timelines. Neither do we. The retainer structure gives TFV a flexible resource that accelerates during active launch phases and shifts focus as priorities evolve.
One relationship, full coverage
Brand, web, social, signage, ad audits, and strategy all run through a single point of contact. No vendor juggling. No coordination tax. Just a team that knows the portfolio and keeps everything aligned.
Let's get to work
LET'S
BUILD
THIS
We start with a kickoff call to align on month one priorities across the active properties. From there, Catch and Jenna hit the ground running and we report back at the end of every month on what was done and where hours went.
01
Kickoff call
Align on priorities, timelines, and month one plan across all active properties
02
Agreement
Lock the retainer, confirm the NTE, and get Jenna onboarded and oriented
03
Execute
Monthly reporting on hours, deliverables, and what's coming next