TRINITY
What Trinity has built. Where the growth goes from here.
THE BRAND
IS READY.
THE ENGINE
COMES NEXT.
What Catch activates for Trinity
- MLB-approved, handcrafted since 2005, used by Mark Trumbo, Hank Conger, and countless pros. Trinity has the credibility, the product, and the story. Catch builds the digital infrastructure to make sure the right people see it.
- Retargeting audiences built from existing site traffic means every visitor who shows interest can be brought back, nurtured, and converted. That audience already exists. We just need to activate it.
- Email automation turns Trinity's existing customer base into a recurring revenue channel. At an average order value north of $100, automated flows are one of the highest-return tools in e-commerce.
- A platform migration opens up better analytics, a stronger app ecosystem, and a cleaner path to the wholesale and B2B infrastructure that Trinity is positioned to own.
- The Warstic benchmark: a comparable direct-to-consumer bat brand grew from $200K to $8M in four years through a focused digital strategy. Trinity has the product quality and the pro credibility to match or exceed that trajectory.
- Player partnerships, batting academies, minor league deals, and wholesale relationships are all within reach. Catch helps build the infrastructure that turns those opportunities into repeatable revenue.
Catch is a growth engine, not just an agency.
Trinity has spent 20 years building something real. The product speaks for itself. The reviews, the pro relationships, the loyal customers who come back and refer others without any paid effort to bring them back. That foundation is exceptional.
What Catch does is build the growth engine on top of it. The tech stack, the content system, the email architecture, the paid media machine, the partnership pipeline. Each piece compounds the others. A good month of content feeds the ad audiences. The ad audiences fill the email list. The email list closes the sale.
Industry standard says established e-commerce brands should be investing 10% of top-line revenue in marketing. Most brands competing in this space are spending significantly more than Trinity is right now. That gap represents the growth opportunity. And it's one Catch knows exactly how to close.
Lowest hanging fruit first. Infrastructure second. Scale third.
THE
PLAYBOOK
We don't wait for a perfect platform before we start driving results. Day one, we are activating retargeting and building audiences. The site migration and infrastructure run in parallel. By day 90, the full growth engine is live.
01
Days 1–30Immediate wins. We install the pixel and Google Tag, build retargeting audiences from existing traffic, and launch the first ad campaigns before anything else changes. Email flows go live in Klaviyo or a comparable platform.
- Meta Pixel + Google Tag installed and verified
- Retargeting audiences built from existing traffic
- First Facebook and Google ad campaigns live
- Abandoned cart and welcome email flows launched
- Social profiles updated and content calendar active
02
Days 31–60Platform migration and brand asset work run in parallel with ads and content already performing. The foundation gets built while the engine is already running.
- BigCommerce to Shopify migration completed
- Shopify store redesigned and optimized to convert
- Full email flow architecture in place on your preferred platform
- Bat colorway, graphic, and merch design deliverables
- Email campaign cadence established and running
03
Days 61–90With the infrastructure in place and early data in hand, we start scaling what's working and layering in the partnerships and B2B channel that take Trinity from a regional brand to a national one.
- Ad budget scaled based on early ROAS data
- MLB, MiLB, and player partnership outreach launched
- Batting academy and training facility B2B pipeline built
- Wholesale marketplace setup and strategy
- Monthly reporting, optimization, and growth planning
What an established brand should actually be spending on marketing
THE
REVENUE
ARGUMENT
The e-commerce industry standard for established brands is 10% of top-line revenue invested in marketing. Most brands at Trinity's stage are spending significantly more on marketing than Trinity is right now, and seeing the compounding returns that come with it.
We're not asking for anywhere near that benchmark number. We're asking for a fraction of what the math says an operation like Trinity should be spending, with a measurable return attached to every dollar and the ability to walk away at any time if the results aren't there.
If we 2x revenue over 12 months, which is well within reach based on what we've done for comparable brands, this engagement costs less than 10% of the revenue it generates. That's not a marketing expense. That's infrastructure.
The closest comparable DTC bat brand grew from $200K to over $8 million in revenue in under four years through a focused digital and direct-to-consumer strategy. Trinity is starting from $4 million. The ceiling from here is not small.
Heavy lift months. Built once. Works forever.
THE
FOUNDATION
The first two months carry the most work. Platform migration, full tech stack, email architecture, creative assets, and ad campaigns all launch in this window. This is where the infrastructure gets built.
$15K
Platform Migration
Full BigCommerce to Shopify migration including products, collections, customer data, and a redesigned store experience built to convert. Better analytics, a stronger app ecosystem, cleaner checkout.
Tech Stack + Tracking
Meta Pixel, Google Tag, and Google Analytics installed and verified. Retargeting audiences built from day one. Every visitor becomes a data point from here forward. This is the single most valuable thing we do in month one.
Email Flow Architecture
Welcome series, abandoned cart recovery, post-purchase follow-up, and browse abandonment flows fully built and live in Klaviyo or a comparable platform. At Trinity's average order value, email flows alone often pay for this engagement within the first 60 days.
Brand Asset Refresh
Not a rebrand. A digital upgrade. New bat colorway and graphic design options, consistent social templates, updated digital assets. Trinity's identity stays intact. The presentation gets sharper.
Ad Campaign Launch
Facebook, Instagram, and Google Performance Max campaigns live in month one. We start with retargeting against existing traffic, then layer in prospecting as the pixel builds data. No waiting for the site to migrate before ads run.
Content Sprint
Two months of social content developed, scheduled, and publishing before the retainer shifts to its ongoing cadence. Static, short-form video direction, and platform-native formats all covered out of the gate.
Every month is billed independently. There is no contract, no lock-in, and no penalty for leaving. You keep everything we build. Our incentive to perform is the same as yours: results. If the work isn't driving revenue, you walk away with a fully built digital infrastructure and more than you started with.
Month 3 and beyond · The growth engine runs
THE
RETAINER
Once the foundation is live, the focus shifts to compounding it. Content, email, ads, design, and partnerships running month over month with a team that knows the brand and knows the goal.
$10K
Pillar 01
CONTENT + SOCIAL
Monthly execution across all platforms
- Monthly content calendar planned and approved in advance
- Static post design and copy across Instagram, Facebook, and TikTok
- Short-form video concept, direction, and editing support
- Stories, reels, and platform-native formats included
Pillar 02
EMAIL + ADS
Campaign execution · reporting · optimization
- 3 to 5 email campaigns per month managed in Klaviyo or your preferred platform, including promotions and seasonal pushes
- Facebook and Instagram ad management including creative, targeting, and A/B testing
- Google Performance Max campaign management via Shopify catalog
- Monthly performance report with clear data and next-step recommendations
Pillar 03
DESIGN + PARTNERSHIPS
Creative and strategic expansion
- Ongoing bat colorway and graphic design for product drops and custom orders
- Merch design: apparel, headwear, accessories
- MLB, MiLB, and player partnership outreach and management
- Batting academy, team, and B2B wholesale pipeline development
As Trinity's revenue grows, this retainer grows with it. The goal is a long-term partnership where Catch's scope expands proportionally to the results we drive together. If we 2x revenue, the conversation about what Catch handles expands too. That's the relationship we are building toward.
This is not a Catch fee. This goes directly to Meta and Google.
THE
AD BUDGET
Ad spend is the most measurable, most scalable lever in this entire plan. Every dollar that goes to Meta and Google comes back with data attached: impressions, clicks, conversions, revenue attributed. You see exactly what it's doing.
START AT $3,000
TO $5,000/MONTH
Paid direct
Retargeting First
The lowest-cost, highest-conversion play. We target people who already visited the site, added to cart, or engaged with content. This is money left on the table right now and the first place we pick it up.
Prospecting + Lookalikes
Once the pixel has data, we build lookalike audiences from Trinity's best customers and expand reach to net-new buyers. Cost per acquisition drops as the pixel learns who converts.
Performance Max + Scale
Google Performance Max runs Trinity's Shopify catalog across search, shopping, display, and YouTube simultaneously. At scale, this becomes the highest-volume acquisition channel in the mix.
Case study · Smokin Ed Currie · Creator of the world's hottest peppers
BUILT A
LEGEND.
FROM THE
INSIDE OUT.
Ed Currie is the creator of the Carolina Reaper and Pepper X, both certified Guinness World Record holders for the world's hottest pepper. He had a loyal following, a physical retail presence, a solid online footprint, and a product that the world genuinely cared about. What he didn't yet have was a brand built around him as a personality, and a digital engine built to scale it.
Catch came in and built the Smokin Ed brand identity from the ground up. We made Ed the face, the story, and the credibility anchor. We used the world record certifications as cultural moments, not just press releases, and used that momentum to open doors that changed the business permanently.
We brokered the Hot Ones collaboration at a time when Hot Ones was becoming one of the most-watched YouTube formats in the world. We helped secure a PlayStation partnership that put the brand in front of a completely new audience. We worked to get product into Costco, developed B2B product relationships with Bojangles and Dave's Hot Chicken, and helped Ed become the recognized industry authority on natural heat. He is not just a pepper grower. He is the category.
The numbers below reflect what happened to the digital operation in the process. But the real story is what the holistic approach unlocked: retail placement, brand partnerships, media credibility, and a B2B pipeline that did not exist before. That is the same playbook Catch brings to Trinity.
Guinness World Records. A Hot Ones collaboration that introduced the brand to millions. A PlayStation partnership. Product in Costco. B2B relationships with Bojangles and Dave's Hot Chicken. Ed Currie is now the undisputed industry leader in natural heat. The digital numbers were the floor, not the ceiling.
A different kind of agency relationship
WHY
CATCH
We are a growth engine, not a vendor
Catch is not a content shop or an ads agency. We build the full system: tech stack, email architecture, paid media, content, and partnerships all running together. Each piece compounds the others. That compounding effect is the growth engine. It's what we build for every client we take on.
We've built legends out of great products
We took a pepper company and built a world-record-holding personality brand that landed in Costco, Hot Ones, PlayStation, Bojangles, and Dave's Hot Chicken. We know what it looks like when a craft brand with real credibility hasn't been given the platform it deserves yet. Trinity is that brand.
Month-to-month. Eastern NC rates. No fluff.
No 12-month contracts. No LA agency overhead baked into your invoice. We work month-to-month because results are the only retention strategy we believe in. You keep everything we build. If the work isn't moving the needle, you walk. That's the deal.
Step up to the plate
LET'S
BUILD
THIS
Day one, we install the pixel and launch retargeting. Within 30 days, revenue starts moving. Within 90 days, Trinity has the full digital infrastructure, ad machine, email engine, and content operation that the brand has always deserved. And if it is not working, you walk away. No fine print.
01
Kickoff call
Align on month one priorities, review current platforms, and map the 30/60/90 plan
02
Month one begins
Pixel live, retargeting active, first campaigns running, email flows in progress
03
Day 90 and beyond
Full engine live. Data in hand. Revenue moving. Trinity competing at the highest level.