TRINITY
What Trinity has built. Where the growth goes from here.
THE BRAND
IS READY.
THE ENGINE
COMES NEXT.
What Catch activates for Trinity
- MLB-approved, handcrafted since 2005, used by Mark Trumbo, Hank Conger, and countless pros. Trinity has the credibility, the product, and the story. Catch builds the digital infrastructure to make sure the right people see it.
- A new Shopify site is a strong foundation. Getting the tracking, funnel optimization, and conversion architecture right on launch sets the trajectory for everything that follows.
- Retargeting audiences built from existing site traffic means every visitor who shows interest can be brought back, nurtured, and converted. That audience already exists. We activate it on day one.
- Email automation turns Trinity's existing customer base into a recurring revenue channel. At an average order value north of $100, automated flows are one of the highest-return tools in e-commerce.
- The Warstic benchmark: a comparable DTC bat brand grew from $200K to $8M in four years through a focused digital strategy. Trinity has the product quality and the pro credibility to match or exceed that trajectory.
- Player partnerships, batting academies, minor league deals, and wholesale relationships are all within reach. Catch helps build the infrastructure that turns those opportunities into repeatable revenue.
Catch is a growth engine, not just an agency.
Trinity has spent 20 years building something real. The product speaks for itself. The reviews, the pro relationships, the loyal customers who come back and refer others without any paid effort to bring them back. That foundation is exceptional.
What Catch does is build the growth engine on top of it. The tech stack, the content system, the email architecture, the paid media machine, the partnership pipeline. Each piece compounds the others. A good month of content feeds the ad audiences. The ad audiences fill the email list. The email list closes the sale.
Industry standard says established e-commerce brands should be investing 10% of top-line revenue in marketing. Most brands competing in this space are spending significantly more than Trinity is right now. That gap represents the growth opportunity, and it's one Catch knows exactly how to close.
Lowest hanging fruit first. Infrastructure second. Scale third.
THE
PLAYBOOK
We don't wait for conditions to be perfect before we start driving results. Day one, we are activating tracking, building retargeting audiences, and optimizing the new Shopify site for conversion. By day 90, the full growth engine is live.
01
Days 1–30Immediate wins on the new Shopify site. Tracking installed, retargeting live, email flows running, and the first ad campaigns out the door before anything else changes.
- Meta Pixel + Google Tag installed and verified on new Shopify site
- Google Analytics 4 setup and conversion tracking configured
- Retargeting audiences built from existing and incoming traffic
- First Facebook and Google ad campaigns live
- Abandoned cart and welcome email flows launched
- Social profiles updated and content calendar active
02
Days 31–60With early data in hand, we refine the site experience, improve conversion rate, and build out the full email architecture while ads and content continue running.
- Shopify CRO audit and priority improvements implemented
- Technical SEO audit and on-page recommendations
- Full email flow architecture expanded and tested
- CTA and funnel improvements across key landing pages
- Bat colorway, graphic, and merch design deliverables
03
Days 61–90With the infrastructure dialed in and real performance data in hand, we scale what's working and layer in the partnerships and B2B channel that take Trinity national.
- Ad budget scaled based on ROAS data from months 1 and 2
- MLB, MiLB, and player partnership outreach launched
- Batting academy and training facility B2B pipeline built
- Wholesale marketplace setup and strategy
- Monthly reporting, optimization, and growth planning
What an established brand should actually be spending on marketing
THE
REVENUE
ARGUMENT
The e-commerce industry standard for established brands is 10% of top-line revenue invested in marketing. Most brands competing in this space are spending significantly more than Trinity is right now, and seeing the compounding returns that come with it.
We're not asking for anywhere near that benchmark number. We're asking for a focused, lean engagement that builds real infrastructure, with a measurable return attached to every dollar and the ability to walk away at any time if the results aren't there.
If we 2x revenue over 12 months, which is well within reach based on what we've done for comparable brands, this engagement costs a fraction of the revenue it generates. That's not a marketing expense. That's infrastructure.
The closest comparable DTC bat brand grew from $200K to over $8 million in revenue in under four years through a focused digital and direct-to-consumer strategy. The ceiling from here is not small.
One flat monthly rate. No contract. Cancel anytime.
THE
RETAINER
A focused monthly engagement built around the highest-leverage activities for Trinity's stage. We prioritize ruthlessly, move fast, and expand the scope as revenue grows to justify it.
$5K
Pillar 01
SITE + TECH
Optimization and infrastructure
- Pixel, Google Tag, and GA4 installed and maintained
- Ongoing Shopify CRO improvements: CTAs, product pages, checkout flow
- Technical SEO monitoring and on-page updates
- Email flow management and optimization in Klaviyo or your preferred platform
Pillar 02
CONTENT + ADS
Monthly execution and campaign management
- Monthly social content calendar with static post design and copy
- Facebook and Instagram ad management including creative and targeting
- Google Performance Max campaign management via Shopify catalog
- Monthly performance report with data and next-step recommendations
Pillar 03
DESIGN + GROWTH
Creative support and strategic expansion
- Bat colorway, graphic, and merch design on a rolling basis
- Email campaign design and copy for promotions and seasonal pushes
- Partnership and B2B outreach strategy as scope allows
- Monthly strategy session to align priorities and plan the next 30 days
Catch operates at $160 per hour. The $5K monthly retainer represents approximately 31 hours of dedicated work per month — the guardrails that keep the core engine running. If a given month calls for more: a product launch, a partnership push, a campaign build, an extra content sprint — we are available to take on additional hours at the same rate. You'll always know what's on the clock before we start. No surprises, no inflated invoices.
to Month
No contract. No lock-in. No risk.
Every month stands on its own. There is no 6-month commitment, no cancellation fee, and no penalty for pausing. You keep every asset, every flow, and every audience we build, regardless of when or whether you decide to move on. Our only incentive is performance. That is the deal, and it doesn't change.
This is not a Catch fee. This goes directly to Meta and Google.
THE
AD BUDGET
Ad spend is the most measurable, most scalable lever in this plan. Every dollar goes directly to the platforms with full transparency, zero markup, and a live dashboard you can see at any time.
START AT $1,500
TO $3,000/MONTH
Paid direct
Retargeting First
The lowest-cost, highest-conversion play. We target people who already visited the site, added to cart, or engaged with content. This is money left on the table right now and the first place we pick it up.
Prospecting + Lookalikes
Once the pixel has data, we build lookalike audiences from Trinity's best customers and expand reach to net-new buyers. Cost per acquisition drops as the pixel learns who converts.
Performance Max + Scale
Google Performance Max runs Trinity's Shopify catalog across search, shopping, display, and YouTube. At scale, this becomes the highest-volume acquisition channel in the mix.
Case study · Smokin Ed Currie · Creator of the world's hottest peppers
BUILT A
LEGEND.
FROM THE
INSIDE OUT.
Ed Currie is the creator of the Carolina Reaper and Pepper X, both certified Guinness World Record holders for the world's hottest pepper. He had a loyal following, a physical retail presence, a solid online footprint, and a product that the world genuinely cared about. What he didn't yet have was a brand built around him as a personality, and a digital engine built to scale it.
Catch came in and built the Smokin Ed brand identity from the ground up. We made Ed the face, the story, and the credibility anchor. We used the world record certifications as cultural moments, not just press releases, and used that momentum to open doors that changed the business permanently.
We brokered the Hot Ones collaboration at a time when Hot Ones was becoming one of the most-watched YouTube formats in the world. We helped secure a PlayStation partnership that put the brand in front of a completely new audience. We worked to get product into Costco, developed B2B product relationships with Bojangles and Dave's Hot Chicken, and helped Ed become the recognized industry authority on natural heat. He is not just a pepper grower. He is the category.
The numbers below reflect what happened to the digital operation in the process. But the real story is what the holistic approach unlocked: retail placement, brand partnerships, media credibility, and a B2B pipeline that did not exist before. That is the same playbook Catch brings to Trinity.
Guinness World Records. A Hot Ones collaboration that introduced the brand to millions. A PlayStation partnership. Product in Costco. B2B relationships with Bojangles and Dave's Hot Chicken. Ed Currie is now the undisputed industry leader in natural heat. The digital numbers were the floor, not the ceiling.
A different kind of agency relationship
WHY
CATCH
We are a growth engine, not a vendor
Catch is not a content shop or an ads agency. We build the full system: tech stack, email architecture, paid media, content, and partnerships all running together. Each piece compounds the others. That compounding effect is the growth engine, and it's what we build for every client we take on.
We've built legends out of great products
We took a pepper company and built a world-record-holding personality brand that landed in Costco, Hot Ones, PlayStation, Bojangles, and Dave's Hot Chicken. We know what it looks like when a craft brand with real credibility hasn't been given the platform it deserves yet. Trinity is that brand.
Month-to-month. Eastern NC rates. No fluff.
No 12-month contracts. No LA agency overhead baked into your invoice. We work month-to-month because results are the only retention strategy we believe in. You keep everything we build. If the work isn't moving the needle, you walk. That's the deal.
Step up to the plate
LET'S
BUILD
THIS
Day one, we install the pixel and launch retargeting on the new Shopify site. Within 30 days, the tracking is verified, the first campaigns are live, and email flows are running. Within 90 days, the full growth engine is operational. No contract. No lock-in. Just results.
01
Kickoff call
Align on month one priorities, review the new Shopify build, and map the 30/60/90 plan
02
Month one begins
Pixel live, retargeting active, first campaigns running, email flows in progress
03
Day 90 and beyond
Full engine live. Data in hand. Revenue moving. Trinity competing at the highest level.