Valicy $7?& %+$7 ?&%× Catch
A proposal to build the marketing function Valicy needs as the company scales, structured around an embedded leader and a creative team.
The strongest brands are built from the inside out.
The story has to be alive in the building before it can be alive on the floor. Operators feel that. Players feel that. Talent feels that. When the inside and the outside run on the same source, every audience compounds the next.
Two outside. One inside. Same priority.
The marketing function aimed at operators. Account-based work, partnerships, sales enablement, the long-cycle relationship.
The marketing function aimed at players. Activations, IP, brand recognition, the work that makes a game wanted.
Pull gets it played.
The marketing function aimed inward. Recruiting, internal communications, employer brand, the work that makes the company a place people choose.
The same work that builds the brand attracts the talent, develops the team, and keeps both growing.
Three engines. One system.
The work organized as three engines that compound. Identity makes Valicy known. Demand makes Valicy asked for. Conversion turns interest into shipped games and renewed contracts. Each engine has a job, an owner, and a measurable outcome.
Identity
The brand operators bring up unprompted. The story Valicy tells, told well and told everywhere it lives.
- Strategic Positioning and Brand Platform
- Authoring the Valicy Story
- Brand System and Standards
- Internal Communications
- Employer Brand and Talent Marketing
Demand
The brand players ask for by name. The activations, partnerships, and earned attention that pull the floor toward Valicy.
- Player-Facing Pull and Activations
- PR, Analyst Relations, and Earned Media
- Casino Partnerships
- Events, Environments, Experiences
- Merch and Brand-on-Goods
- Social Media
Conversion
The brand the slot director picks. The toolkit and discipline that turns conversations into orders and wins into renewals.
- Sales Enablement and the B2B Toolkit
- Game-Level Launch Marketing
- Customer Marketing and Account-Based Growth
- Tradeshows and Industry Presence
- Website and Digital Ecosystem
Measurement, Reporting, and Marketing Operations sit underneath all three engines. The right metrics get defined alongside leadership during the Foundation Sprint and tracked from there. The dashboard gets built alongside the work, so every dollar invested has a number next to it.
Marketing leadership in the building. A creative team behind it.
The cleanest way to read this engagement is as a fractional Head of Marketing relationship. Hunter operates as Valicy's interim marketing lead, sits in the office one to two days a week, joins the right meetings, owns the strategy, and is accountable to leadership the same way an internal hire would be. Catch is the production force behind him: design, copy, web, video, content. You manage one relationship. You get the leadership and the output of a department.
This isn't about cost. It's about discernment. The right way to figure out what kind of marketing leader Valicy needs full-time is to operate alongside one for a few months and watch the team take shape. Most of the costly mishires in this category come from companies hiring against the version of the job they imagined. An embedded leader gives Valicy real operating evidence with limited risk before any full-time decision, and the option to keep the partnership, hire into it, or both.
Hunter Harrison
Embedded marketing leadership. One to two days per week onsite when needed. Owns positioning, brand authorship, the priority roadmap, and accountability to the leadership team. The relationship is with Hunter first, the agency second.
Catch
A creative team that ships. Brand system, web design and build, video production, sell sheets, decks, tradeshow assets, social, email. Hunter directs the team toward the priorities leadership has set, scoped per project or absorbed into the retainer where appropriate.
Weekly Onsite
One day per week in the Valicy office for working sessions, leadership check-ins, and team collaboration.
Bi-Weekly Stand-Up
Hunter facilitates the marketing team's planning rhythm. Internal marketing staff get sharper through the work itself.
Monthly Review
Progress against the roadmap, pipeline indicators, content shipped, what is on deck, what to kill, what to double.
Quarterly Reset
Step back. Look at the data. Re-prioritize the next ninety days. Adjust headcount and scope on both sides.
Scope of Work
The monthly investment is shaped to do one thing relentlessly: build the marketing engine that earns the floor and the team. Big productions, big builds, big plays. Those deserve their own scope, their own budget, their own attention. We keep them separate so neither side gets diluted.
In the retainer
Marketing leadership and the work that compounds. Identity, demand, and conversion across all three engines. Strategy, brand authorship, messaging, social and email content, sales collateral, presentations, recruiting and internal comms materials, reporting, and the priority roadmap. The week-to-week output of an embedded marketing department.
Their own scope
- Video and film production. Video shoots, brand films, event coverage with crew.
- Large web and app builds. Full sites, custom platforms, mobile applications.
- Photography productions. Shoots involving talent, location fees, or full crew.
- Trade show fabrication. Booth design, build, and on-site production.
- Print production and fulfillment. Manufacturing and distribution costs.
- Paid media spend. Ad budgets paid by Valicy directly to platforms.
- Third-party licensing. Software, fonts, stock, platform fees.
When something on the right needs to happen, it gets scoped, quoted, and approved on its own. Catch can execute most of it. A few things we partner out. Either way, the retainer stays focused on the work that compounds.
Three phases. Quarterly checkpoints.
The engagement starts with a six-week foundation. From there, the partnership runs in quarterly cycles. Every ninety days, we review the data together, reset priorities, and decide what comes next.
Foundation Sprint
The runway. Strategic positioning. Brand platform. The priority roadmap. The first content engine spun up. The dashboard built alongside. Everything the partnership runs on gets defined and built here.
Quarterly Partnership
The work begins. Hunter operates as embedded marketing lead, Catch ships the output. The three engines compound. At every Quarterly Reset, leadership and Catch review the data together and reset priorities. Scope flexes up, down, or stays the same.
Path Forward
What the work reveals shapes what comes next. Continue at cadence, scale up around a hire, reduce to advisory, or any combination. The decision is yours at every quarterly checkpoint. No long-term lock.