Valicy $7?& %+$7 ?&%× Catch
A proposal to build the marketing function Valicy needs as the company scales, structured around an embedded leader and a creative team.
The strongest brands are built from the inside out.
The story has to be alive in the building before it can be alive on the floor. Operators feel that. Players feel that. Talent feels that. When the inside and the outside run on the same source, every audience compounds the next.
Two outside. One inside. Same priority.
The marketing function aimed at operators. Account-based work, partnerships, sales enablement, the long-cycle relationship.
The marketing function aimed at players. Activations, IP, brand recognition, the work that makes a game wanted.
Pull gets it played.
The marketing function aimed inward. Recruiting, internal communications, employer brand, the work that makes the company a place people choose.
The same work that builds the brand attracts the talent, develops the team, and keeps both growing.
Scope of Work
The monthly investment is shaped to do one thing relentlessly: build the marketing engine that earns the floor and the team. Big productions, big builds, big plays. Those deserve their own scope, their own budget, their own attention. We keep them separate so neither side gets diluted.
In the retainer
Marketing leadership and the work that compounds. Identity, demand, and conversion across all three engines. Strategy, brand authorship, messaging, social and email content, sales collateral, presentations, recruiting and internal comms materials, reporting, and the priority roadmap. The week-to-week output of an embedded marketing department.
Their own scope
- Video and film production. Commercials, brand films, event coverage with crew.
- Large web and app builds. Full sites, custom platforms, mobile applications.
- Photography productions. Shoots involving talent, location fees, or full crew.
- Trade show fabrication. Booth design, build, and on-site production.
- Print production and fulfillment. Manufacturing and distribution costs.
- Paid media spend. Ad budgets paid by Valicy directly to platforms.
- Third-party licensing. Software, fonts, stock, platform fees.
When something on the right needs to happen, it gets scoped, quoted, and approved on its own. Catch can execute most of it. A few things we partner out. Either way, the retainer stays focused on the work that compounds.
Scope of Work
The retainer compounds. Big shots get their own possession.
The monthly investment is shaped to do one thing relentlessly: build the marketing engine that earns the floor and the team. Big productions, big builds, big plays. Those deserve their own scope, their own budget, their own attention. We keep them separate so neither side gets diluted.
In the retainer
Marketing leadership and the work that compounds. Identity, demand, and conversion across all three engines. Strategy, brand authorship, messaging, social and email content, sales collateral, presentations, recruiting and internal comms materials, reporting, and the priority roadmap. The week-to-week output of an embedded marketing department.
Their own possession
- Video and film production. Commercials, brand films, event coverage with crew.
- Large web and app builds. Full sites, custom platforms, mobile applications.
- Photography productions. Shoots involving talent, location fees, or full crew.
- Trade show fabrication. Booth design, build, and on-site production.
- Print production and fulfillment. Manufacturing and distribution costs.
- Paid media spend. Ad budgets paid by Valicy directly to platforms.
- Third-party licensing. Software, fonts, stock, platform fees.
When something on the right needs to happen, it gets scoped, quoted, and approved on its own. Catch can execute most of it. A few things we partner out. Either way, the retainer stays focused on the work that compounds.
Three phases. Quarterly checkpoints.
The engagement starts with a six-week foundation. From there, the partnership runs in quarterly cycles. Every ninety days, we review the data together, reset priorities, and decide what comes next.
Foundation Sprint
The runway. Strategic positioning. Brand platform. The priority roadmap. The first content engine spun up. The dashboard built alongside. Everything the partnership runs on gets defined and built here.
Quarterly Partnership
The work begins. Hunter operates as embedded marketing lead, Catch ships the output. The three engines compound. At every Quarterly Reset, leadership and Catch review the data together and reset priorities. Scope flexes up, down, or stays the same.
Path Forward
What the work reveals shapes what comes next. Continue at cadence, scale up around a hire, reduce to advisory, or any combination. The decision is yours at every quarterly checkpoint. No long-term lock.