Build
the market.
A regional Meta plan that gives every World Cat market its own budget, its own creative, and its own audience.
See budget optionsWhere we stand
1,678 leads.
Mostly Florida.
Meta is doing exactly what it is built to do: finding the cheapest conversions available.
Performance has been strong. At $2,000 to $5,000 per month, consolidating spend is the efficient play, and Meta keeps returning to the market that converts fastest.
The result is a pipeline weighted toward Florida while every other region competes for whatever budget is left over.
Giving each market its own line item changes that.
The opportunity
Give every market
its own budget.
Dedicated markets
Committed spend by region, so each one develops on its own instead of borrowing from the next.
Time to learn
Consistent visibility long enough for Meta to find the audiences and creative that work locally.
Regional creative
Models, fishing styles, dealers and events matched to the market actually seeing the ad.
Market level reporting
Performance measured region by region, so budget follows proof instead of assumption.
How it works
Three stages.
One system.
-
01
Build demand
Introduce World Cat to qualified boat shoppers and grow audiences we can convert later.
- Goal
- Qualified traffic and audience growth
- Creative
- Lifestyle, fishing, cruising, family use, model features
-
02
Capture intent
Turn engaged prospects into real sales opportunities for World Cat and the dealer network.
- Calls to action
- Schedule a sea trial, contact a dealer, Meta lead form
- Creative
- Model specific, direct response, dealer and event messaging
-
03
Retarget
Stay in front of everyone already showing intent, across Meta and Google, and move them to dealer contact and sea trial requests.
The regions
Five markets.
Five audiences.
Northeast
MA / MD / DE / NJ / NY
Offshore fishing, social boating
Great Lakes
OH
Fishing, social boating
Mid‑Atlantic
VA / NC / SC / GA
Inshore, offshore, social
Mid‑South
AL / TX
Inshore, offshore, social
South
FL
Inshore, offshore, social
Regional creative can carry market specific models, lifestyle interests, dealer messaging, inventory, boat shows and local events.
Investment options
Choose the pace
of market development.
Bars are drawn to the same scale, so each option shows how far the budget reaches.
Foundation
$5,000/mo
Concentrate investment in the highest priority markets while holding a core national presence.
- Core national $2,000
- Northeast $1,000
- Mid‑Atlantic $1,000
- Florida / South $1,000
Recommended
Regional growth
$7,000/mo
Every identified region gets a consistent dedicated budget, with the core national campaign still running.
- Core national $2,000
- Northeast $1,000
- Great Lakes $1,000
- Mid‑Atlantic $1,000
- Mid‑South $1,000
- Florida / South $1,000
Market expansion
$10,000/mo
Double down on the highest priority markets while emerging regions keep building.
- Core national $2,000
- Northeast $2,000
- Great Lakes $1,000
- Mid‑Atlantic $2,000
- Mid‑South $1,000
- Florida / South $2,000
Accelerated growth
$15,000/mo
Budget splits by audience as well as geography, running multiple strategies inside each priority region.
Recommended starting point
$7Kper month
Regional growth
The best balance of coverage and efficiency. Every priority region gets consistent investment, the core national campaign keeps running, and performance decides where the next dollar goes.
The goal is not more impressions. It is a regional system that builds demand outside Florida, supports the dealer network, and produces a more balanced pipeline.
Build regional demand.
Support the dealers.
Scale what works.